This article is a chapter written by Donald Norman for the 10th anniversary of offering a bachelor’s degree in design at the University of the Republic of San Marino.

The author discusses how to make a choice when the future of design faces the two directions of technology and thinking. His answer is that when you’re in two minds, you don’t have to choose one or the other, we can combine the two, be both thinkers and doers.

In the article, the author discusses the past and future of design. The author thinks that although the traditional craft design has created many useful and beautiful objects in the past, craft education is not enough to meet the needs of the present design only as a craftsman. The future of design lies outside of process design. A good example is “service design”, which combines research from many fields, such as psychology and ergonomics. For different needs, solve problems through design. In order for the future of design to meet the demand, the author suggests that design curricula and educators should change beyond creating beautiful art, and consider design education as a comprehensive discipline involving all fields.

The author believes that the fork in the road of design is practice and thinking. Practice creates beautiful works of art for people, and design thinking can fundamentally solve some problems in the world. However, no matter choosing practice or thinking, there is no right or wrong path. Designers use the external expression to help them think, and excellent drawing skills can better express their ideas

As the author quotes baseball player Yogi Berra, “When you come to a fork in the road, take it!”